Turkey’s influence in the Balkans can be measured also in terms of the success of soap operas. The various TV series made in studios on the Bosphorus are a runaway success throughout the former-Yugoslavia as well as in Bulgaria and Romania. There are many viewers even in Serbia and Croatia, countries with a less powerful legacy from the days of the Ottoman Empire. Furthermore, local media reports indicate that more and more people, ecstatic about these soap operas, have planned holidays in Istanbul or have enrolled in Turkish language courses.